With over 14 million active cards, HDFC Bank is by far the largest credit card issuer in the country, and hopes to sell 1 million Ka-ching cards over the next three years. Parag Rao, head of the cards business at the bank, told that around 20 per cent of its total cards are co-branded, and such cards see around 30 per cent more spending.
from Banking/Finance-Industry-Economic Times https://ift.tt/2TjufDQ
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